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Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action. Read More
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When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back. Read More
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As I sorted through some of my mother's collection of memorabilia, I came across lists and letters and account summaries of her years operating a small country general store on the edge of our farm property. Read More
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Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy— Sometimes it gets a little burdensome. Read More
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A practical overview of how to start your own clothing line with links to resources that help ordinary people start their own fashion lines successfully. Read More
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Many startups are bootstrapped and cashstrapped. This article gives great tips for marketing your small business on a shoestring budget. Read More
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A great overview of the many ways kids can earn money in small business with tips on entrepreneurship for kids. Read More
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A great way to find your niche in small business is to use Google tools to access market information. This video shows you how to use some of the free tools available to the inquisitive entrepreneur. Read More
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Cool video explaining how to make an elevator pitch when pursuing business relationships, financing, or investing. Bold moves for the fearless entrepreneur. Read More
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Creative Financing for Small Business including discussion of microlending, peer-to-peer networks, merchant cash advances, credit unions and private lenders. Read More
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