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Building your brand for your business is indeed complicated. So avoid this pitfalls. Check this 5 Brand Busting Mistakes! Read More

Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More

It's a comparison of old and new trends in business which will help entrepreneurs to be able to find their target customers. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

The ten best articles on trust in business for May Read More

And what's more, it's Tweetable! Read More

I started making a list of all of the things I'd advise a new startup to do to get things kicked off with a limited budget. As it turns out, there are a lot of tactical steps that individually don't do much, but in aggregate start laying the foundation for much bigger things. So, I thought I'd share some of these things with you. Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

With the credit squeeze and recession, the business environment has been volatile for business owners. As a result, it's been extremely difficult to manage inventory. Obviously, this is a dangerous thing -- given the costs of inventory (such as storage, financing, insurance, and so on). The good news is that there are ways to deal with the vol Read More

Salespeople need goals, but given the amount of unknowns with the present economy, setting realistic goals is no small task. In this post, Dave Kahle lays out some basic assumptions you can make when setting your goals this year. Read More