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For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

This white paper is for marketing executives who want to understand the risks and consequences associated with not fully embracing the web.

As marketing leaders are being asked to produce more measurable results with shrunken budgets and tightened margins
they must commit to fully investing in Read More

Large consumer giants like Coke and Unilever are switching up their digital strategy again. According to a recent article from New Media Age,

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube Read More

Marketing Professionals are trying to size up and evaluate every potentially relevant new marketing channel the web produces. The purpose of this blog is to help marketing professionals cut to heart of what they need to know about Google Buzz. Read More

Many companies are not aware of the full gamut of search engine optimization (SEO) methods that build long-term reputation and ranking. Are you aware of the more advanced SEO methods beneath the surface – waiting to be leveraged? You may reevaluate your strategy after reading this blog. Read More

Let’s take a look at the search engine landscape. The objective here is to understand where focus your marketing efforts.
Which search engines do people use?

1.) 86% Google
2.) 6% Bing
3.) 5% Yahoo
4.) 2% AOL
5.) 1% Ask Read More

Customers decide if they’re open to working with you within a split second of seeing your homepage. Could you get more leads out of the traffic you’re already getting? Take 15 minutes today and ask 3 people outside your organization to go to your homepage and answer these 3 questions:

1.) Wha Read More

First, let’s clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in “local” results on search engines – like when someone searches for “web design company in warsaw, indiana“. Local Search is not the same as natural search eng Read More