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Remember those Klondike commercials with the catchy slogan “what would you do for a Klondike bar?” Well here’s a new song to sing. “What would you do to increase Google traffic to your site by 733%?” Not as catchy, I know. But seriously what would you do for a gold mine of qualified traffic like th Read More

With approx 80% of your Web site traffic being dependent on search engines, SEO and search engine marketing (SEM) is a very cost effective method of increasing the amount of qualified visitors reaching your site. Here are four tips to help you find a team of trustworthy SEO professionals that can g Read More

Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tac Read More

With Thanksgiving right around the corner, our team here at Effect has been taking some time to think about all of the blessings in our life. Here is our list of the top 5 things we are thankful for:
1. Our clients
Our clients rock. We have so many wonderful clients who challenge us every day to Read More

We recently had the pleasure of developing a web strategy which included an eCommerce site for Green Boomerang, an eco-conscious start-up looking to revolutionize the shipping industry with their sustainable handling and storage systems. Their goal is to be the Amazon.com of the shipping industry. Read More

We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by Read More

We asked Linked In members of the “Marketing Executives Group“:
What’s the #1 thing you need to figure out about the web?

Over 100 marketing professionals responded. We’ve sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing prof Read More

It’s impossible to ignore the recent growth of social media giants like Facebook, MySpace, Twitter, and Flickr. But you may be asking yourself: Why is social media important for my business? The key reason is that every day your customers are visiting these social sites. If your company does not ha Read More

Including social media in your website marketing strategy is a very smart move, but you may be wondering where do I start? Does my company have to have a presence on every social media site to be successful? The simple answer is no.

As a company you have limited amount of resources and you need Read More

To make social media a beneficial component of your marketing mix, it is important to layout a detailed plan that will serve as your guide. A well thought out plan will save you time and effort in the long run. I’ve added my own ideas (in ital) to a recent post from Mashable that describes some ste Read More