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1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Pe Read More

Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

At this open Q&A webinar, Steve Schmidt answered the following participates’ questions (below). This webinar also available in MP3.
1. "Can you show me provable value (ROI) of social media marketing in relation to B2B web initiatives?"

You’ll hear how a supply chain company got great Social Med Read More

Too much text is cumbersome for users and detracts from the graphic presentation. On-site text is one of many SEO factors. Just like anything else: more doesn’t necessarily mean better. There’s usually plenty of room for improving the way you leverage other SEO factors to surpass competitors, impro Read More

This comprehensive list of SEO No-No’s comes from the Effect Web Agency team – which includes a 10-year experienced SEO Director of natural search engine optimization. Apply this list to the execution of your current SEO strategy and tell us how it compares in the comments. If you notice any SEO No Read More

Is the objective or your online marketing to get leads? Do you run or are thinking about running a Google Adwords campaign? Then read on. Many companies are spending bookoo bucks with Google Adwords. There’s a way to spend less and get better responses at the same time.


More Leads

First, le Read More

Is it important to your company’s success to know:

How much it costs to get a lead or close a sale?
How the investments and results of tradeshows compare to direct mail to search engine marketing?
If Search Engine Optimization is really worth it?

How do you track the investments Read More

We hear about social media all the time now. Objective marketers and executives are asking:

“What good is Social Media for me?”
“How should I leverage it?

Like anything else “new”, many people are doing it just because others are. Some don’t yet have goals. But you’re different. You Read More

Back in 2007, Google first introduced what is now generally termed their “Universal Search” results. This meant that, instead of including only organic and Adwords listings, the search results pages format changed to include options for Images, Videos, News, Shopping, Books, Places, Blogs, and more Read More

There are millions of posts, articles, and blogs dedicated to social media. But it’s hard to find many references on how to track and evaluate your efforts. As budgets tighten and the economic pressures continue, the need to track social media results becomes more and more important. There are two Read More