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Thanks to social media, small business owners and big brands have become obsessed with a common goal – getting their content to go viral. We’ve all seen Read More

So you have a estore but you’re not seeing the business roll in like you keep hearing that it should. Read More

On the marketing advice of a friend who is a successful PR representative, I started a blog. Initially I did so in the interest of building SEO and visibility, but my attention and efforts at blogging became much more strongly so that I could I could detail in words and photographs specific element Read More

You are the voice behind your product or service. Hiring someone to take care of your social networking needs isn't the right approach if you want to be authentic. Read More

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer Read More

Google controls approximately 70% of all web searches, it is imperative for any business to get on Google. In addition to this, 89% of all clicks on Google occur on the first page, so even more important is getting listed on the first page of Google. Read More

It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat Read More

Groupon.com, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It’s a gr Read More

Self-publishers have recognized that low-cost e-books have great appeal for the mass market and are leading Amazon's best seller list. Read More

A recent post on one of Harvard Business Review’s blogs offers some unexpected news about sales training. Authors Matthew Dixon and Brent Adamson report that managers who coach their weakest salespeople usually don’t get much of a return on their investment. Surprisingly, managers who coach their m Read More