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Remember Instagram Video Marketing in 2013? In case you don’t, videos back then were capped at a mere 15 seconds. Boring!

Fast-forward to 2019 and brands are now allowed to roll out epic 60-second videos.

Not just this, but Instagram introduced IGTV last year, too. All these sweeping changes Read More

Many are focused on the wrong things. Improper focus leads to inaccurate measurement and ineffective steps to correct it. As a result, the conclusion is that social media doesn’t work. Here’s how to align your efforts for an optimal result. Read More

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. Read More

Wonder why competitors are doing better than you? Why is their small business growing, but not yours? You think you do the same things, but do you? They do something you aren’t aware of. Maybe their skills and traits are different. Maybe it is their strategies. Whatever it is, they have more succes Read More

Fintech sales can be tough, but Lisa Coyle of 360 Payments has found her stride. The aim of 360 Payments is to change the fabric of the payments industry by partnering with customers to provide honest and streamlined payment solutions. We chatted to Lisa Coyle, Co-CEO of 360 Payments, to find out h Read More

It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump.
The summer slump is a when you may see a dip in website traffic and sales because people are out on vacation and enjoying the w Read More

When you own a business, you’ll know exactly how important first impressions are. And for modern businesses, your website is the cover that people will judge you buy.

Your website can be a lot of things for your business. It can be an information portal, a shop, or a showcase of your best work. Read More

Get the list of top 10 outstanding social media marketing tools to make your social media efforts more effective than ever brfore. Read More

For many Hotels, content marketing is a big challenge with Social Media. Either it is not working, or they can’t figure it out, or simply traditional Hotel Marketing is just doing fine for them.

Content marketing is more than a virtual reality believing customers just show up and fix t Read More

Customers have lost trust more often than ever before. Think about your approach to other businesses. If you couldn’t trust them, for whatever reason, would you risk handing over your cash to them? We are assuming the answer is probably no.

Because let’s face it, if the business in question had Read More