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Due to the scrutiny it’s under over how it handles automated bots and human trolls, Twitter has announced a new policy aimed at curbing spamming. Its safety team says that, effective immediately, the daily limit for the amount of people users can follow will be 400 instead of 1,000. In explaining t Read More

You won't learn to lead just by reading books. But finding out how other people succeeded can trim the learning curve.
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Many new business owners I know have learned the hard way that you can never be everything for everyone. As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Focus on a few key principles is the Read More

Win the SEO Battle
One of the most challenging phases of Content Marketing is SEO. That’s because of two main reasons:

It’s constantly changing
It’s responsible for up to 51% of all website traffic comes from organic search
Notably, just this past month of March 2019, we’ve had a Google Algo Read More

Speaking at events and conferences is a great way to grow your business. As well as bringing brilliant opportunities to network, it can give you a platform to promote yourself and your brand.

We understand that it can be a little daunting at times though – so, if you’re not a fan of taking the s Read More

Is your marketing agency a 'supplier', or a 'partner'? Here are some tips on evaluating your current marketing agency, and what to consider if you're looking for a new one. Read More

Any message delivered in the video format is received better than plain text. Provide value in the form of helpful information, tips and tricks, or any other relevant message that will contribute to your target market seeing you as a trustworthy source and an authority in your niche. Read More

When looking to buy a particular franchise, what are the signs that it is the right opportunity in which to invest? Consider these five aspects of the franchise operation itself before you take the leap. Read More

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly always require an in Read More

Keeping up with current trends and trying to decipher what is actually working isn’t all that easy.

With new trends popping up almost on a daily basis and customer preferences being as fleeting as they are, brands seek some stability in the way they approach their audience, and SEO as well as SE Read More