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Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial p Read More

The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In my town, we have craft beer, craft pickles, craft cheeses, craft spirits, and other artisanal goodies that take time to make.

If you want something carefully made and disti Read More

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Nee Read More

Did you know you can start an eCommerce business without inventory? If you're interested in selling products online without inventory, these 4 methods work. Read More

Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

In this article, you’ll discover how to incorporate social proof into your social media marketing. Read More

Training your staff is one of the best ways to get the best out of them. So, if you are thinking staff training is expensive, here are some of the reasons you might want to reconsider your position. Read More

Pushing an affiliate program live before it is ready to go live is one of the most frequent mistakes. It may substantially hinder its development, or worse: hurt your brand. This checklist dives into 5 key areas that you must double-check prior to launching your next affiliate program. Read More

Body language expert Carole Railton analysed 10 of the most popular TED Talks, to see how they can teach us about strengthening our communication. Read More

A few months ago during Salesforce’s annual analyst summit, I got the opportunity to spend a few minutes with Meredith Schmidt. Meredith serves as Executive Vice President & GM of Salesforce Essentials & SMB. Salesforce Essentials consist of the company’s products aimed at the small business marke Read More

With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companies concurrently. This “parallel entrepreneur” idea has been around since at least the days of Thomas Edison, and for the new generation of entrepreneurs, who have Read More