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Effective marketing is often the difference between success and failure. Smart businesses leverage custom illustrations in their marketing strategy. Let’s take a look at ways that smart businesses use illustration to boost their marketing.



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Social Media Marketing is the lifeblood of any online business or brand. It is immensely difficult for a business to imagine their online success without having an effective social media marketing strategy in hand. Various studies have also cemented this fact that social media Marketing is one of t Read More

I’m sure you’ve all heard this quote from the crazy-haired physicist, “Insanity is doing the same thing over and over again and expecting a different result.” Well… what do you think Einstein would say about your customer retention strategy?
I’m sure if he were here to consult businesses today, he Read More

You write a blog post, hit publish button and someone points out your grammar mistakes.

How many times has it happened to you? And how many times did you feel awkward when you have poorly written content? Read More

I’ve been thinking. What if we really did subscribe to the belief that everything – including us – is already perfect? What would change about how we live? How would we respond to events in life, even those that hurt us or took something from us? Read More

Dark social is a concept that you can no longer ignore. In this article, we'll explain what dark social is, its increasing influence on content sharing and web traffic, and finally, reveal a simple method in which to track website traffic from the most common dark social sources. Read More

Amazon launched its Amazon Handmade page back in 2015. Since then, it has become one of the premier online destinations for handmade artisans looking to sell their goods. Rachel O’Neill is one of those artisans. She runs the online shop Loftipop, which sells art prints and other printed goods like Read More

Want to start improving your marketing more quickly, but don't know how? Start with the top quick wins! 8 Tips to Boost your digital marketing right now.

There are a lot of things you can be doing to improve your digital marketing strategy that can be classified as a ‘Quick Win’ in terms of your Read More

Running your own business is complicated. As you begin to scale up, you might consider bringing on a small business consultant. But how much is that expertise going to cost? In this post, we take a look at different kinds of small business consultants, what they can bring to the table, and how much Read More

Here’s proof that voice search is important in today’s content marketing environment.

65% of smartphone users put their voice assistant to work on a regular basis, according to Mary Meeker’s annual trends report. Still, many users aren’t happy with the results they’re getting. Take Google Assist Read More