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For small businesses that sell online, the importance of protecting customer data is a given. Unfortunately, the best security and privacy practices in the world are useless unless you first secure the customer's trust--no easy task in today's world. Increasing rates of identity theft and other types of online fraud have left many consumers gun Read More

For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents — Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never Read More

Is Personality a Strategy? Read More

Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More

TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More

Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More

The difference between Public Relations (PR), Advertising and Marketing used to befuddle me. I am sure many of you are still facing this confusion and I plan to help you discern the difference. PR as I have explained in my previous article, involves creating and managing all forms of contact with a company's publics. Hence, PR inevitably has to d Read More

Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is amongst the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry i Read More

This hour-long presentation on small business blogs with Anil Dash of Six Apart is a great overview for any small business people who are not already convinced of the benefits of a business blog. I will confess that as a professional blogger explaining to clients the importance of blogging and what it can do for your business that I am somewhat bi Read More

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it's a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. Read More