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When people start talking about communication delivery as being cheap or free, it's often indicative of the amount of effort they tend to expend. This is because the perception of FREE skews how you think about the tool. It's one of those "just because you can, doesn't mean you should" things. Read More

Want to learn a new and unique way to get website traffic? Did you know that off-line advertising can bring in just as much and maybe even more website traffic to your site. By being a little creative, you can bring in massive traffic to your web page with very little money. Read More

When I say 'become a spammer' I mean it in the FBI/Mulder profiling way, not the Buy-lots-of-servers-and-send-out-millions-of-messages-an-hour way. You can become a far better e-mail marketer if you study really crappy e-mail marketing. All those e-mails that look like they were written by a troupe of crazed chimpanzees hold invaluable lessons i Read More

I know the times are tough. The economy is a mess and it's frightening each time we watch the news. Folks are sitting tight and waiting to see when we'll hit bottom. But now is NOT the time to hold back on your network marketing business! Read More

Here you can see that about 80% of the qualified leads were completed within 1.5 hours - in one or more conversations with the decision maker. Read More

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with Read More

I was looking through my supplies in preparation of launching my pirate ship, and I came across a whole bunch of excuses that I wasn't using any longer. I'm not sure where I got some of them, because they sure don't look familiar to me. Being one to share, I wanted to make sure you had the opportunity to take these excuses and use them yourself, i Read More

One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don't feel like a sales pitch. Read More

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More

We are now in the last phases of our quarterly overhaul for the colleges universities vertical business database and we should have the freshly updated version of the Active Contacts EDU database ready for our customers within the next working week. As with other business to business verticals, the education vertical also sees some amount of churn Read More