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I couldn’t believe my eyes.

It seemed like every single content marketing idea that I had just come up with was already readily available on Google.

And when it came to social media content and content marketing these names—Neil Patel, Kevan Lee, Belle Beth Cooper, and Garrett Moon—kept poppi Read More

Did you know that adding a customer testimonial to your homepage can boost your sales by 34%? And putting the right one in the right place is even more valuable. In the first part of this series we're looking at the different types of testimonials and when to use them to improve your bottom line. Read More

The good news is that everyone expects entrepreneurs to make mistakes, since founders explore uncharted territory. In fact, investors recognize that founders usually learn more from mistakes than from success, so a well-explained startup failure can improve their odds of funding the next time aroun Read More

Every now and again, a friend or acquaintance of mine would ask me to have a look at their business website and help them out with their SEO. Often, one of the first things I notice when I get in there and start tinkering is that even on websites where there is a great use of page titles and Read More

Online reviews are now considered to be as important as word of mouth referrals, with 88% of consumers claiming they trust them as much as personal recommendations. In the ratings world, even a small move up or down in stars can have very serious repercussions for your bottom line. Yelp reports th Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

Most entrepreneurs, and members of any small team, naively assume that the key to their success is hard work, dedication, and long hours in the business. In reality, their effectiveness is usually more related to how well they develop their work relationships with peers and business leaders. First Read More

Marketing automation is credited with increasing conversions 77%. With these 4 simple steps, you'll find you don't need to sacrifice the human element for the sake of progress. Read More

Marketing automation is credited with increasing conversions 77%. With these 4 simple steps, you'll find you don't need to sacrifice the human element for the sake of progress. Read More

"Share counts have always been an effective way for bloggers and marketers alike to generate social proof. It’s a great way to gauge the success of your latest piece of content too.

But, a recent change made by Twitter means that access to their share count data will be difficult (or costly).
Read More