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Want to know how you can triumph over your competitor? You can challenge them directly. The great thing about this is that you can use the name of your competitor to promote yourself. Read More

Microsoft's latest attempt to get marketshare is to lure Apple customers with a buy-back program. Good luck with that. Read More

Print vs. online advertising: Which is the most effective type of advertising when it comes to generating publicity for a brand? Read More

Google is all over that. They watch for changes on a site right after a rankings drop that indicate the company has a “every day I’m hustlin” SEO approach. When G finds this to be the case, I’ll bet you can guess what they do about it.
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Want more customers? Then give your shop more curb appeal. Here are some techniques or strategies on how to do that. Who knows? You may be able to get more sales with just a few tweaks. Read More

So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

There often seems to be some leader or someone who has to approve of marketing who is usually fairly conservative and maybe resistant to try anything that might make someone laugh or might make someone think about something. But entertainment can be a very very powerful way to engage people, it’s a Read More

Want to know how you can be an overnight sensation? Well, it takes hard work. You may think it is all about luck but it is far from that. You need to be willing to put in the hard work for people to support you. Read More

I’m not very knowledgeable about gemstones but if you are one of the people whose business is all about jewelry, I think you already know that ruby is rarer than diamonds. In fact rubies are 40 times rarer than diamonds and diamonds are just made out or compressed carbon which sits under the earth Read More

You can make excuses all day long but excuses don’t get to the root of the problem and solve it. It’s like the old “The dog ate my homework” excuse. The excuse only explains what happened to your homework. It doesn’t explain how it happened and it doesn’t say anything about how you’re going to prev Read More