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A look at how our own definitions of truth, and what we consider to be truthful and honest, can effect our international business success. Different people, different cultures have different boundaries for what they consider to be truthful. Here is one way to build trust in cross-cultural communication. Read More

When there is a change to any element in your promise to an international client, you need to immediately stop and think of your international client. Usually the your best option is to immediately be honest and upfront with your international client. Here is why. Read More

For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More

I can't help it. I just can't stand it when a salesperson chooses to wing it instead of Read More

You don't have to settle for being an order taker, take the first step in to selling. Read More

I've written over and over again about the salesperson who talks too much in this blog and elsewhere. Yet, the problem continues. Salespeople have a tendency, I'm afraid, to over-talk. Read More

This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More