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There's no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Read More

Life today seems to move at a hectic pace, with many of us rushing from one activity to the next. But this type of life can only lead to stress and learning to slow down is vital Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.

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Twitter used to be really intimidating for new users. You had to figure out the jargon, symbols, and how to effectively use it on your own. But no more! Twitter has published a how-to guide for businesses. Read More

Venture capitalist Paul Graham expressed an under-appreciated nugget of wisdom in his article on mistakes that kill startups.
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Twitter, inane babble or a useful mechanism for marketing your business. Some lessons and observations from a twitter user. Read More

As a business woman I have a matter-of-fact approach to finance. If you want to make a profit you need to have more money coming in then going out. Read More

Aside from social media, advertising, business cards and speaking engagements, interviews for self-promotion are also very effective. Read More

What was your vision when you first wanted to become an entrepreneur? Did you just want to build a business that would fund your dream lifestyle? Read More