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Einstein had some pretty quotes but my favourite one is the one that goes: insanity is doing the same thing and expecting different results Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More

The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

There are 5 things that can destroy your entrepreneurial dream if you're not careful. Read more from Melinda Emerson at Small Business Trends to learn what they are now. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More