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Accountancy firms that increase their marketing output will greatly improve their chances of surviving the recession, a commentator has said. Discussing marketing options, Mr Goldsmith promoted the use of direct mail as an effective and simple method of communication. Read More

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to create change. Read More

Wake up, world, to today’s way of doing business. This is no time to hide behind a rock and think you have every good reason not to produce results in 2010. Guess again. All vital signs on globalization indicate that the best is yet to come. If you don't have a crystal ball, check out these ten predictions that will shape the future of global small business in 2010. Read More

According to Google’s Matt Cutts Page Speed may become a ranking factor in 2010. Now the time has come to think apart from on page & off page optimization. How to get a faster website? Lot of factors work behind this but most important one is to carefully choose your web hosting service provider. Your website speed performance is directly impacted with the quality of your host’s connectivity and Read More

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

We all love presents, right? Of course. Think about the times you’ve received a gift from a vendor. It probably made you smile, and you likely felt it was pretty thoughtful (unless you got fruitcake. Then you might have felt confused). Now think what you did after you got the gift. Did you buy from that company again? I bet you did. Read More

New research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print. Read More

Here are 54 PR tips, that TPEs have shared. Pick the ones best suited for you and get some front page PR. Read More

To be creative artfully requires a dynamic mix of imagination and understanding of how the world might work. This is not a matter of being correct, but rather a matter of making the audience wonder, provoking a self-referring reverie that elicits an expanded idea of ones-self and how the world works. As a result, we see anew. Read More

Marketing writer Georgina Laidlaw said in a blog post for the online business adviser Sitepoint that promotions do not have to entertain and amuse clients to remain effective. Read More