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Those who have dared to establish their own businesses can feel very like the small boy in this photo! His stance says that he’s confident and able, but the task before him is gargantuan. When we look at the picture – we ask “what on earth does he have to do to win?”.

This challenge is not easy and should not be considered as such. Most business concepts have already been thought of or impleme Read More

Sales has changed radically over the past decades. We are less ignorant about what it takes to succeed and how to create value for our clients. Many of the mistakes we now make are mistakes of ineptitude. We don’t take actions we know are necessary. Read More

Among all the other rituals of the season, the New Year brings with it the season of goal setting, both organizational and personal.  For individual sales professionals, I have always believed that goals are only half the story, a means of executing is the other. Read More

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s our small business marketing ad Read More

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. Read More

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Read More

Do's and Don'ts for Your Marketing Dollars
The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what good is it having the “best” product or service if you don’t have customers to take advantage of it.

So with a tight budget, where should you — and where should you not — be putting your marketing d Read More

A list of 35 unique entrepreneurs changing the business world and how you can get in contact with them. From the tech-savvy to the ultra creative and inspiring. Read More

small business georgetown coThis past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming around to the understanding that social media isn’t a department or separa Read More

The study ranked the top 10 most retweeted newspaper on Twitterverse. Evidently, The New York Times clinched the top spot, with more than 1.8 million followers and 1,500 retweets in the month of September. Read More