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You may not have heard the actual term cause marketing, but you're probably familiar with the concept. You partner with an important cause in your community, say breast cancer awareness or the Red Cross. Pick something you're passionate about and that fits effectively with your brand and cause mark Read More

A great brand is more than a logo, business name and tagline, they stand for something unique and special, they powerful emotional and subconscious perceptions of value, meaning and status which are unqiue to that brand. This translates as loyalty, trust, and connection among their customers. Read More

There are 4 main ways to raise equity financing. Venture Capital isn't the only option. Learn about each of them. Read More

If your business is losing more clients than usual, or failing to win any new business, then perhaps it's time to make sure you're not making one of these four critical mistakes. Read More

Learn how giving excellent customer service can keep your customers happy, satisfied, and coming back for more with 10 easy-to-implement tips! Read More

The word Press Release basically refers to the delivering of information on the internet. This information can be regarding any particular topic.The internet is a very influential space for people today. They search for their queries and the results which they acquire affect their lives to a very l Read More

Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More

The number of Hispanic owned businesses has doubled since 2002, but the rocky state of small business lending raises some concerns about their access to capital. Read More

I have a checklist of how perfect WiFi service in an hotel should look like. After staying in a hotel I usually send this checklist to the reception. I believe this checklist will be useful for anyone from hospitality industry. Read More

Customers want to do business with companies they trust. Trustability is the new normal for business today. Where does your company fall on the trustability scale? Read More