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When too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. Read More

Are you having a tough time tackling your social media content curation strategy? Finding resourceful, relevant content to share with your audience day-after-day can be an uphill battle. Not only is the task time-consuming, it’s also a lot of work for not much credit. Read More

We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing so Read More

Vinay Patankar is a digital nomad who has carved out his career as an entrepreneur over the last five years. Having decided that he wanted to work while travelling, Vinay set up his first e-commerce business, which allowed him to see the world whilst maintaining a good income. After selling that bu Read More

Everyone on the 9-5 grind fantasizes about working fewer hours. It’s one reason why Tim Ferriss’ The 4-hour Workweek shot to the top of the bestseller list when it came out in 2007. It offered people a chance to live the dream. So why isn’t everyone doing it today? The 4-hour Workweek is irresistib Read More

Social media can be a powerful tool for any small business. However, when used poorly, it can be ineffective or even harmful to your brand. In this article we'll look at some basic dos and don'ts for promoting your small business on social platforms. Read More

IT work is information intense and there is a high cost to an organization in trapped information. IT workers spend a significant amount of time each week dealing with a variety of challenges around poor documentation of this information. The reality is that this TIME = MONEY and that is money bein Read More

It sucks when you create a process and no one uses it. Here's how to create, track and optimize processes people want to use. Read More

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they’d be interested in this idea, and they give it a resoundi Read More

Let‘s face it: choosing whether or not you hug your haters isn‘t about you knowing how to do so, it‘s about whether doing so aligns with the values of your business. Read More