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As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Read More

Calling all marketers, advertisers, and SEOs! Are ads getting a huge one-up over organic search results? Google just optimized its Search for mobile screens, which means there are no more Right Hand Side Ads on desktop! Read More

Is the website for your restaurant mobile-friendly? Here’s why it should be.
http://bit.ly/1L6yGLe Read More

Greed in your business isn’t the quest for material success. That’s presumably why you own a business in the first place. Greed is a trait that prevents success. Greed is a foolish quest for more without knowing what more is. It’s focusing your efforts on cost and savings in the belief that you ... Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

Leaving comments on blogs used to be a good thing but now it seems most of the comments I see are rubbish! What went wrong? We used comments for blogger outreach, to connect with each other, to answer questions from our readers, build relationships and grow our community. Read More

Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local businesses. In fact, a recent survey conducted by IDC Research and YP Marketing Solutions revealed that only 36% of queries in search of local Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More

This time last year, I was a pretty horrific writer. Just go look at my old blog posts. …Actually, please don’t. I was an avid reader of the tech press throughout my teen years and into adulthood, but it always seemed like a distant, snarky world guarded by unreachable journalists for whom inbox ze Read More

You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like these with you! It makes me so happy when we get in the trenches together and master the techniques that bring us the results we crave. Read More