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Offering your content in the right modality at the right price point for your market is vital to success. Offering your work in the wrong modality or at the wrong price point is an expensive mistake. Read More

You need to incorporate into your strategy a process to create and take advantage of serendipitous moments. Wait a minute – that sounds like planning for accidents? Exactly. Read More

Many authors and thought leaders have actually subscribed to a “Field of Dreams” strategy for their respective businesses. It's not a "if you build it they will come" market. Here's why: Read More

While every author clearly has content not every author has content that can evolve into a viable business. You must clearly answer the following four questions (and no doubt many more) prior to making investments into your content in the hopes that it has the potential to be a viable business. Read More

Sometimes getting your thought leadership platform out to the world feels like an uphill battle and the stress can really grind at you. Here’s a few things to consider if you’re on the verge of losing faith in your work. Read More

There is content that a thought leader or author creates and there is content that the market buys. If what you are creating isn’t getting the traction you feel it should in the marketplace I’d suggest that you do some or all of the following: Read More

If someone else calls you a thought leader that’s truly a compliment. Labeling yourself as one should be a red flag and at least a misdemeanor. Read More

Make certain you're properly communicating your value to potential clients and how your work can help them resolve their struggles and issues. Read More

If you have invested the time and energy into developing a strategy one of the most difficult things to do is to make sure you are sticking to it. Read More

In order to build your brand and get your message out as a thought leader you need to obviously get your content out to the market on a consistent basis.  Read More