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With gas prices rising rapidly, the advantages of working from a home office seem to be increasing. Not only is the act of commuting stressful for many, but now it is costing you a lot more to get to your job. Unfortunately the telecommuting trend seems to be reversing a bit. Some of the biggest corporate proponents... Read More

A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More

Here's one that's been around for awhile. Grab Sam Decker's great marketing idea resource at Scribd. Read More

The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist. Read More

Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me Read More

20 top sites worth visiting if you are interested in online marketing or Web design. Read More

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - w Read More

Julie Power, of the Internet Marketing Report, describes how this new tool helps you make stunning online videos for your business. Read More

Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing... Read More

Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience. Read More