BizSugar.com › User › ksmith › Voted

Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30 Read More

Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway! Read More

What do you do when someone who's joined your team has a different set of ideals or perspective? Read More

Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?” Read More

Small-business owners are an optimistic lot, even when they're pessimistic. That apparently contradictory result leaped from the National Small Business Association's 2008 Survey of Small and Mid-Size Business, released Wednesday. “This year, a whopping 71 percent have a negative outlook on the economy — clearly small business is feeling the Read More

Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g Read More

With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing. Read More

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. Read More

It's a frighteningly common myth - small businesses who falsely believe their data is safe. After years in IT, featuring numerous calls from people asking to be rescued, I assembled this quick guide which can help any small business avoid the misery. Read More

Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond! Read More