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The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay? How to effectively use them right now. Read More

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions. Read More

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11).

Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them h Read More

A Senate leader grilled Bush administration officials about when, if ever, they would implement a new law aimed at increasing business assistance for veterans and reservists.

Kerry asked Small Business Administration chief Steven Preston about plans to implement a new law, signed in mid-February, that tries to help small businesses owned by vet Read More

As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More

Any small business with a web-site or blog should heed these words.

Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.

And too easily put off by anything which is complicated. Which Read More

Small business simply hasn't caught on to blogs. I checked - and none out of 70 of my small business clients had one (and I'm not a blog service peddler by the way!). And I think awareness of the benefits is being hampered by jargon and lack of guidance on blogs themselves. It's a closed shop for the unaware - even when they accidentally arrive Read More

Lawmakers in Washington have dithered and debated while the health insurance crisis has grown increasingly worse. At last count, skyrocketing costs have forced 47 million Americans to forego insurance and put their health at risk. The majority of those work in small businesses. At the state level, however, a number of progressive governors, have ta Read More

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses l Read More

One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More