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Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future. Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating econ Read More

When most professionals think about getting new business, hey think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for the new and different-for the proverbial Read More

What happens if your business strategy has not gone as planned and you need to make some hard decisions about where to go from here? Guy Kingston, presenter of the Mind Your Own Business podcast, gives some positive guidance on the next course of action. Read More

It is important to break down complex information into simple, easily understood bits. Specific example of forecasting, includes a simple forecast template. Read More

This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

Google recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousan Read More

logs and blog comments are great for a small business owner because they allow you to socialize with others within your niche, which can indirectly promote your business. This is true for both your own blog and comments on others, but one thing you have to be careful of is a commenter who is out to make you look bad. Read More

Imagine a world without cancer, hunger, AIDS, malaria or tuberculosis. While there is still a long way to go in the fight to cure these afflictions, scientists are getting closer to finding the answers thanks to something called World Community Grid. Read More