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While you might not be able to create content that has the scale or complexity of Google's, it's easy to create marketing content that's equally as magnetic. Just be creative. More specifically, there are three things you should do: Read More

How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and Read More

To make money online, you need to offer products that customers want to buy. New online research tools can help you determine what customers want to buy BEFORE you open your store. This article explains how to use Google, Yahoo, and Keyword tools to uncover profitable customer demand. Read More

Trusted relationships make your business run smoother and more profitably--but there's still a lot of business advice out there that boils down to systematically destroying your customers' trust. Which advice do you want to follow? Read More

Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart Read More

Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

The economic tide continues to deliver plenty of ebb with very little flow. The impact of decreased spending and tanking consumer confidence is being felt by companies across the board. Often, none feel it more strongly than the marketers within those businesses. Read More

It takes time and planning to build and grow your own money-making business on the Internet. But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don't even need a product of your own to sell. Read More

Social media marketing is not for everyone and won't work for everyone. Before you take the plunge and invest your time and energy into any site (for marketing purposes), whether it be Digg or one of its competitors, take a moment to understand the site, the demographics of the site's community, and the community's preferences (My Little Pony woul Read More

Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers. Read More