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Email design is a unique discipline that’s distinct from web, print, and other forms of design. Both the technological constraints and advantages of the email medium require designers to adopt channel-specific approaches. Read More

In the 29th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into Microsoft partnering to improve Outlook rendering, an “unfolding” email experiment, HTML typography in email, and more. Read More

When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message... Read More

As spam continues to become a bigger issue, governments around the world have put regulations in place to protect their citizens from unsolicited email. While email marketers are usually aware of local laws, in many cases little is known about international requirements. Read More

It’s our biggest event of the year: The Email Design Conference in Boston. With more attendees, workshops, and speakers than ever before, this year we had a blast geeking out over email right in Litmus’ backyard (our HQ is across the river in Cambridge, MA.) Read More

In the 28th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into an SVG timer countdown clock, the webmail rendering of GMX and Web.de, and retina images in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

Every brand’s email production process is unique, with different planning, development, and approval processes. Luckily, we can all learn from one another. What’s your production process like? How can you improve it?

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Facebook ads. Twitter ads. Banner ads. LinkedIn ads. Instagram ads. The list could go on and on. But one type of advertising option that’s often not talked about?

Advertising in email.

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In the 27th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into email production and development trends at large in the industry. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

Black Friday, the unofficial start of the holiday season, is just a little more than three months away. However, the vast majority of marketers haven’t started planning any of their holiday email marketing campaigns yet.

Only 20% of marketers plan for their peak-season email campaigns more than Read More