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Salary is just one of many factors that influence whether you consider a job a good one or not. However, it’s without a doubt an important consideration for most people, not only because everyone has bills to pay, but also because a fair salary is a sign of respect.
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Below are some actionable tips to ensure you meet not only their marketing goals, but also their specific privacy guidelines. Read More

Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More

Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing's ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case... Read More

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Read More

Whether it’s through introducing new products, writing eBooks, or hosting conferences, our focus here at Litmus has always been to give marketers the tools they need to make email better.
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We hosted a webinar with Wistia to discuss the power of video and email together. Justine Jordan, Kevin Mandeville, and Kristen Craft discussed best practices for designing great video campaigns in your email—without losing functionality.
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As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. Read More

Hop on over to the Litmus Community Templates and jumpstart your email design process. Use them out-of-the-box or create completely new campaigns and subscriber experiences with less effort. Read More

Think back to the most important email you sent last month. What comes to mind? Beth Dunn, Product Editor of Hubspot, walks you through how to make great transactional emails.
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