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If you’re in the B2B space and want email subscribers, there’s a magic formula for success—make it easy. Email subscribers want the same thing we all want; for the process to be quick, easy and deliver valuable information in return. Read More

KPI best practices. Start with strategic objective of HR, then move down to action plan and specific HR KPIs to track your progress. Read More

GoBig essentially kills several birds with a single stone. The plug-and-play router hooks up to your existing Internet connection to offer customers and guests WiFi service. While you fulfill an important demand, you also are given a wide array of tools for analyzing your customers and improving yo Read More

With too many HR KPIs managers loose a control. Focus on what is important, don't use 20+ KPIs to measure anything, but not what you actually need to control. Read More

It's time to talk abut stupidity and email marketing (also bikini girls)... Remember that movie from 1994 starring Jim Carrey and Jeff Daniels called "Dumb and Dumber"? I've never actually watched it till the end, but here is a quote from it: Read More

As people prepare to celebrate Halloween, businesses brace for one of the biggest retail events of the year that generates nearly $7 billion in revenue, according to the National Retail Federation (NRF). Here are 6 tips on how you can inspire people to shop during Halloween. Read More

I’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house. Read More

Everyday, you fight a battle. You spend your day competing with the internet, emails, texting and voicemails in an unfair battle to capture your reader’s attention. According to StatisticBrain, the average attention span is eight seconds. Eight. If the average adult listens and reads one word per Read More

We all make mistakes. It’s simply human to err at times.

Mistakes in your marketing however can not only cost you money, but cost you your rep as well if you aren’t careful.

They do say knowledge is power though, this post is intended to address some of the mistakes you very well “could” be Read More

Not all salespersons are created equal. And it can be a source of pain that while there’s a sales superstar that has already reached his target, the others are still struggling with their numbers.

Success in selling should not be a complicated process, and if you are struggling to get your sales Read More