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Having an organized sales process is key to building a sustainable small business. A sales process is an organized system to create an offer that persuades others to pay you in exchange for your product or service. In order to meet your monthly sales goals It’s best to develop an integrated sales p Read More

A slow Internet connection can cost real dollars, putting stress on your business. According to a recent poll in the U.K., businesses lose 38 hours worth of productivity per employee each year due to slow Internet access and IT downtime.
Think about the cost of that to your business. Assume each Read More

Are you ready to start your own business? Here are the top 5 essential things to think about before starting yours. Read More

For this sixth day of Christmas, we’re visiting with Melissa Makris, of ApproachWellness.com, who is patiently waiting at yet another doctor’s office. She had been sick the year before, but never felt as though she fully recovered. She’s still tired and sick every day, and no one can tell her why. Read More

I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoida Read More

Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn't convert. The premise behind a retargeting campaign is that the person expressed some interest, so let's try to nudge them back.
Sequential retargeting is certainly a great opportunity to breath l Read More

Choose Keywords Wisely – Keyword research isn't dead, in fact it is going to be more important now. Search engines and users are looking for more topically optimized information rather than keyword optimized content. So don’t just sprinkle the keywords into your website, focus on topically organize Read More

When listening to another person who is trying to convince you to accept an idea, or opinion, it is often very important to listen out for what is NOT being said, ie you need to be concerned with what the other person is taking for granted, or assuming to be true, but not stating explicitly. Read More

In 2015, many marketers have been thinking about how display advertising now fits into the marketing mix.

With so many other options available and with how confusing the display landscape has become with programmatic ad buying, it's not surprising that many people are now wondering just what t Read More

It's probably not what you expect! have done a LOAD of education in my lifetime. But the biggest thing I have learnt from my own experience and seeing my clients hit comfort barrier after barrier as they uplift their business and life - is what is inside of them holding them back. Yep. Mindset. Read More