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By John Abrena

Since the invention of the printing press back in the 15th century, people have been marketing their products to drive up their profits especially amidst competing businesses. The Industrial Revolution led to an explosion of more goods to be sold and more mediums to market them th Read More

By Gareth Cartman

You might think you check all the boxes. Your staff are presentable, friendly and approachable. Your products are unique and laid out neatly; your store has a distinctive character and an atmosphere that you won’t find on the high street and your prices are competitive. But is Read More

By Sandra Hennessy

For a long time now we have been preaching the need to focus on the user and NOT the search engine when structuring and creating content for your website. User Optimization: It’s people who buy products and take in information at the end of the day and you must ensure your sit Read More

Tax season is here, and it’s time to rifle through your business expense records and make the most of any legitimate small business tax deductions you can claim to lower your overall taxable income. Unfortunately, many taxpayers who qualify for a variety of deductions—most notably the home office d Read More

Ever wonder how you can increase your subscription rate by over 400% with a few quick changes? You can spend all your time increasing your Twitter (or any other social media account) followers but if your account gets shut down, you're in a bit of trouble. But an email list belongs to you. Read More

One of the best ways to win at social media is to use humor and make fun of your own quirks. Humor shows not only that you are human, but also that you pay attention to what people say about you.

Today being April Fools' Day, I decided to keep a close watch on some big companies to see what the Read More

Admit it. You’ve watched a news story

on a business or seen someone

offering advice as an expert and

thought to yourself,

“how did she get to be featured on TV?

That should be me!”

Calm down, tiger. It can be you.
Read More

The WSJ ran a great piece by Leslie Kwoh called Memo To Staff: Take More Risks highlighting the move by some CEOs to encourage staff to innovate, try things and to stop just surviving. Seth Godin’s latest book The Icarus Deception shouted a similar theme – we’re all flying too low! So how do you en Read More

Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photo Read More

From Small Business Big Marketing Podcast, episode #129:

This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing cl Read More