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Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

Think that scandalous tweet is real? It might be the product of a site that makes it too easy to create tweets--from anyone. You'll never guess who created it. Read More

How can you write an eye catching press release that is going to bring you more business? find out in this article. Read More

Most of the entrepreneurs I have met are smart, but many are not always wise. That means they may show great insights into a new technology that has marginal business value, their passion may motivate team members more than customers, or they may allow themselves to be pulled over the ethical line Read More

Is your business ready for an emergency? According to a recent survey by the American Red Cross, only 41 percent of small businesses have a disaster preparedness plan in place. Think about what might happen to your business if an emergency were to occur. Lost revenue, damaged property and assets an Read More

The days when you locked and loaded your career in school, and then blasted away down that same narrow path the rest of your life, are gone, never to return. Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, Read More

From scannable bar-codes to apps to mobile versions of popular retail websites, it’s clear that mobile commerce is here to stay – and growing. Indeed, the number of sales completed via mobile commerce is expected to quadruple by 2017. Read More

Choosing a professional to do a job can be difficult, especially when you do not know what to look for in the consultant, and also when you do not know what to be careful of. You need to know a couple of key aspects to look out for when selecting a tax professional for your business.
Even though a Read More

We've seen digital technology disintermediate everything from record companies to university curriculum. Yet banking has remained rather immune to all this disruption. Read More