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Every small business faces the challenge of advertising their services without breaking the bank. In fact, some small businesses operate with such a small marketing budget that its extremely difficult to get the reach necessary to acquire new customers. Fortunately, USPS offers a direct mailing ser Read More

Last week, Google announced the release of "enhanced campaigns," which allows advertisers to simplify campaign management across multiple devices and locations.

Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More

Facilitating these deals can be tricky. Different clients desire different levels of involvement. Here’s how to get the deal and negotiate it successfully. Read More

If you're a professional or business person, writing a book is a great way to market your service or product. Here are some tips for success. Read More

A list of social media tools to help you stay on top of who’s talking about your business, keywords or favorite topics. Read More

Etsy relevancy has changed the game my crafty-preneur friend. To be relevant, you've gotta take your biz from shop to brand. But...
What the hell is branding, really?
Hint: it's not your logo! Read on to find out how to brand your Ety shop Read More

If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. Read More

Most of you have probably heard about the four hour workweek and are familiar with the general concept of lifestyle design The idea of creating a luxury lifestyle through reduced working hours and increased mobility is pretty attractive and calls into question all that conventional wisdom has to sa Read More

"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

It doesn’t matter what someone may think about blogging and how easy it may look to someone, but it’s never easy to increase blog traffic, which is the most essential thing for a blog. Imagine of a blog without zero to little traffic. Such blogs have no life. Read More