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How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics:

Text Message Marketing

This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to te Read More

As you figure out whether you should get a raise, or how to set rates for your professional services, here are some things to keep in mind Read More

Traditional marketing is focused on finding customers, which is why you spread your message across various channels to get customers into your store and buy your goods. Inbound marketing, on the other hand, shifts the focus to getting found by customers. Read More

If you haven't done the basic work for your business, picking keywords for SEO or pay per click is really challenging. Here are some thoughts on what to do.
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Are your employees going to stay with your business as the economy improves and more job opportunities arise? This is a crucial consideration for small businesses, who can ill afford the time it takes to lose the knowledge of key employees, or to find and train new workers to replace them.
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Combining social media with location services and mobile phones represents the next generation of online marketing, according to speakers at the Search Marketing Expo in Seattle on Tuesday.Combining the three tools is simply an evolution of how they are being used individually, said Mac Ling, direc Read More

In this week's podcast, John Jantsch interviews Peter Sims on the idea that breakthrough ideas come from small little discoveries along the way. Read More

Part three, in the Do or Die Marketing Plan, is about defining your offering: a vital excercise as how on earth can your customers buy from you if they don't understand what it is that you are selling? Read More

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. What’s more disconcerting to me is that I can name a few that weren’t even offered! Read More

When delivering projects, there are both direct project costs and indirect costs i.e. the costs of running the business to backup the delivery of those projects. A factor for operational costs must be included in all projects that are being delivered in order to understand their overall impact on b Read More