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When delivering projects, there are both direct project costs and indirect costs i.e. the costs of running the business to backup the delivery of those projects. A factor for operational costs must be included in all projects that are being delivered in order to understand their overall impact on b Read More

Do you use email marketing as part of your marketing plan? Did you know that the Return on investment on email marketing is greater than 4000%? Read More

There is an art to building relationships based on trust with potential clients, and motivating them to engage their time, money, and energy in the solution that you are offering, over the competition. This is a challenge for any new entrepreneur, who is working hard to gain traction in a niche. S Read More

Small Business Influencer 2011 honors companies, organizations and people who have made a significant impact on the North American small business market. In phase I, you nominate influencers. In Phases 2 and 3, you and an all-star judging panel will vote for the top 100. Read More

One minute, there wasn’t a single Group Buying website around, and now it seems like every second website is offering group buying deals - from Groupon in US, to Jump on it/ Living Social and Spreets in Australia.

But does all this popularity really give great deals to customers, as well as busi Read More

No time on the clock. All seems lost.

In business, as in sports, as long as you have enough left for one final push, the door to success and victory remains open! Read More

Seeing as most bloggers goal is to drive traffic to their blogs, you need a content creation strategy to succeed at this. Enter blog riffing. Read More

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it! Read More

Word-of-mouth campaigns can be a valuable tool in your business's overall marketing strategy. They often generate quality referrals because customers rely on recommendations from trusted sources more than they do from advertisements. Additionally, the costs associated with running a successful word Read More

China has the most complex, fragmented, and developed social media landscape in the world with a unique online culture that requires its own specialized understanding Read More