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In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Three simple steps you can take to make the most of your day: Take charge of your productivity, schedule your email checking, and schedule your social media us Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

Here are 6 reasons why you should start a blog before you start your business, let's think about blogs like a search engine magnet tools, this will give your business a profitable makes sense while engaging more with your customers Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More

Here are five tips to optimize your small business’ social networks to attract more customers online through social media Read More

I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand and running your busines. Have you ever thought just how long it would take to search for each one and review them to see if they can be of benefit? Luckily there is a great resource on Small Business Trends and the editor for the product reviews is TJ McCue of SalesRescueTeam.com Read More

Sometimes it can be difficult to to set aside time for activities that promote your health.

With all the work you have to do, and the deadlines that have to be met, it’s easy to forget about taking important measures to benefit your overall health in the long-term Read More

This week, we’re recognizing the top 10 blogs in the Technology category. Technology is a huge part of our daily lives. As entrepreneurs, we rely on the latest technology to keep us connected and to streamline our business operations. And when it comes to covering the vast technological landscape, we don’t think anyone does it better than these 10 blogs Read More