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I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation Read More

I do! It’s the cry of more and more people regardless of their age – entrepreneurship is a growing trend – yet there is more to being a successful entrepreneur than being self-employed as anyone who has ever tried to build a business will know.. Read More

A few years ago, I was talking to a sales manager. He was expressing some frustration, “I’m doing my job of selling, my customers need to start doing a better job of buying!” When you think about it, there’s actually a lot of truth to that statement — at least the “doing a better job of buying” part. Read More

Too many entrepreneurs confuse motion with momentum. We all know someone who repeatedly tells us how “busy” they are, when it’s hard to see what they get done. Momentum is moving things forward (mass x velocity). Founders or employees in constant motion, but with no momentum, will kill any startup Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Leadership is a term used by many, but sometimes understood by only a few. Again and again I feel compelled to question ideas about leadership that seem to be based on beliefs, rather than science. In my opinion, there are two groups of people misinterpreting the term leadership, and I call them the "princes" and the "priests". There is a group of people who claim that "leadership is different from management", in the sense that leadership is about inspiration and "giving direction," while management is about execution and "maintaining direction." Read More

The recession withstanding, government-backed small business loans account for billions of dollars in lending. Yet many myths and misconceptions exist as to what government-backed business financing is and what it isn’t.

This post explains away some of the myths about government loan and grants for small businesses and also helps build a picture of the available financing for which you might be eligibl Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More

Forget the crowds. Forget waiting in line at check-in. Forget another hour in line for security-check.

With this airline, it all comes straight to your own home or place of work Read More

Do you use content to drive traffic and generate leads? Content marketing has become the preferred means of marketing for many businesses. It’s a great strategy for attracting leads to .. Read More