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Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More

Keen insights from an experienced business teacher. Branding for Business Don't get me wrong...branding is a good thing if you want to buy a car, reach for a soda ("pop" is what it's called in Chicago), buy a cool Smart Phone, etc. Read More

Some great tips here on how to increase your profile and reach utilizing Facebook, but the principals hold for all business relationship building across all networking opportunities Read More

This past week, in New York, I had the pleasure of having breakfast with Mack Hanan. Mack is the author of Consultative Selling, originally published in 1970. Whenever I’m in New York, Mack and I get together to talk about the state of the profession. I started my sales career in the late 70′s. In that time, so much has changed, yet so much has stayed the same Read More

The devils in your deals are ruthless. They will disrupt your deals and ruin your chances of winning given even the smallest of openings. The worst of which is the devil of believing you know something that you don’t know Read More

Do you have the right small business idea that could boost you to the next tax bracket? Well, don't get to far ahead of yourself Read More

Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

Promoting your business through Facebook page could help a lot to spread the word about your business, some use Facebook pages, and others are using groups, which is one is better? and how Not to limit marketing efforts?! Business Pages vs Group Read More

Business authors often conjure up the most bizarre management theories and then “prove” them by pointing to current business media darlings like Google, Apple and _____ (who will it be today?).

Book after book and article after article points to what this or that company did to achieve their success – and advises that you and I do what they did to succeed.

It’s important to study “Best Practices” because it gives you tactical ideas. But far more important is to study and master “Best Thinking.” It sets you apart from the 98% who go out and mindlessly imitate what the model company “did,” forgetting that what they did was preceded by clear thought Read More

The right "improvements" lead directly to big wins in revenue, conversions, and engagement.
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer will see the difference Read More