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I love working from home! I feel so lucky that I can have a life that includes working in my pajamas! But working from home can be a blessing and a curse. It takes an incredible work ethic to make yourself do your work when other things try to grab your attention. Read More

You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Great tips if you are thinking about pitching sophisticated investors. Also, great information for thinking about the value of your business, the size of your target market, and much more. Read More

Do you want to see an example of the Benevolent Universe Premise in action? Jennifer Iannolo's (@foodphilosophy) message on Twitter:

"Sometimes when bad things happen, a hero like @shlevy steps in. I am so incredibly honored by this post. Thank you."
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Although the median age of CEOs is 54, one of the fasted growing demographics of entrepreneurs is young people. According to a survey by JA Worldwide almost three-quarters ... Read More

Even though Google's Android platform is the new kid on the block and has great features like open-source code capabilities along with Google API access, the mobile application market - until recently - has featured only two major device prize-fighters: Apple and BlackBerry. Sorry Microsoft, you are not in contention yet. Read More

Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the brand has strong appeal to consumers. Read More

Owning a family business can be a great way to make a living for one’s parents, spouse, children, and other relatives. Hopefully, the business will grow and thrive enough to provide a good living for all these people now and in the future. However, in addition to all the usual challenges that accompany the start-up, operations, and growth of a business, family owned businesses have some unique ob Read More