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It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Debbie's story is inspiring. She truly knows what it means to persevere when life gets tough. Thank you so much for sharing your story with us, Debbie. You really do sparkle! Read More

Spring is finally here after a brutal winter. As many of us get ready for Spring Cleaning, be sure that includes cleaning up your Twitter account. Read More

Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
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Interview with the founder of 1-800-GOT-JUNK Brian Scudamore on how he built his business, the keys to good PR and advice for the new generation of entrepreneurs. Read More

My daughter and I went to Noodles and Company in Eagan, Minnesota, for dinner last week. We placed our order at the register, and as it became time for us to pay for our order, I realized I had left... Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

In light of the recent post by Catherine Connors about becoming less stressed I decided to take some time out, well I tried and here was what I came up with and said I would share :) Read More