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It’s not a hidden secret that link building is an essential part of SEO, but how you go about building links can make a huge difference in your organic visibility. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the power of the entire company and have everyone contribute. Read More

According to the latest report by eMarketer, year 2010 will be the year social media makes e-mail marketing more powerful as compared to previous years. In an earlier study done by Email Stat Centre, they found out that 43% of email marketing firms are already offering social media marketing as part of their service line-up.
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This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing:

Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your competitors. Read More

A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

In my work life, I come in contact with a lot of start up micro businesses and have discovered some of the mistakes they have made. Fortunately, we have the opportunity to learn from them, and hopefully avoid the same mistakes ourselves. Read More

Making the decision to say no to clients is not made lightly. Do you know how to recognise when you should say no? No to an existing client, no to future income, no to potential new clients? Read More

If you are a small business owner who is always on the lookout for gadgets or technology pieces that can improve your productivity or make your office a better place to work at, check out these gadgets that you should have on your office wishlist. Read More

If Google Voice, Google Wave, and Google Buzz are grouped together with the existing suite of Google Apps, would it become a budget-friendly teleworking platform? Here are some reasons why Google Apps might be your organization’s ideal telework platform: Read More

There's lots of fear about the possibilities of considerable costs for some small businesses in the new healthcare legislation, and costs certainly will be based on what we've seen in terms of estimates of how the new rules will work. But one columnist says the healthcare law shouldn't put anyone out of business, just cost your business an awful lot more. Read More

Small business owners will lead the economic recovery. This is a column by one such leader who has decided to run his business leanly, manage his growth conservatively and is not much interested in government stimulus until business gets better. Reading his experiences may give even the most discouraged small business owner hope and the realization that you are not alone. But more than that, it m Read More