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This article shows small business owners how they can generate PR without the use of an expensive PR firm. By leveraging relationships with media contacts and regularly using social sites like Helpareporter.com; a small business can attract free publicity. Read More

Interview with personal branding guru Dan Schawbel founder of Personal Branding Blog, Personal Branding Magazine and author of Me 2.0 tells the story of his success and advice for entrepreneurs. Read More

Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

Where is your company heading? Do you have a plan to get there? Are all your available resources and assets aligned in the same direction as your growth plans?

Growth isn’t easy, and it doesn’t happen overnight. Whether you feel your business is ready to diversify its service offerings, enter new markets, or branch into new territory, a strategic and operational plan for growth is a must.

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As social media use is increasing at an incredibly fast pace lately, more and more ecommerce businesses are investing time in learning how to add social media marketing to their existing marketing mix. Read More

Some incorrectly equate one call close selling with aggressive or sleazy sales techniques. This isn't the case, but successful selling in a one call close environment does require significant sales skill. The one call close seller must convert a shopper to a customer in a quick Read More

Everything you read these days has a connection to social media, because everyone is doing it. Or are they? A chorus of voices shout 'yes' in unison, but... Read More

The last two weeks were busy with the Sugartone contest. My weekly review of business articles on BizSugar resumes again this week. As always, here are the articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

A clean and tidy desk will reduce stress and boost good time management. Some study suggests that about 15% of our time is wasted looking for misplaced files, paperwork or that post it that you scribbled someone’s phones number or email address on. Read More