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Little did we know how much the face of social media would change on February 4, 2004 when Mark Zuckerberg, a no-name college student at Harvard, launched Facebook. Read More

Your UBD is your Unique Business Differentiator and it is the most important thing you can know about your business before marketing it. It is what makes your brand, your business stand out in the crowd. Read More

When your business establishes a presence on Facebook, you make a commitment to be a good neighbor, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk. Here are some best practices to market on Facebook without getting burned. Read More

The key to creating an effective workforce is to develop the top talent in your organization. ‘Employee development’ initiatives help employees work better and smarter, create greater employee loyalty, and boost your bottom-line. Read More

The concept of developing a brand for your business has been around for a long time. But branding has changed over the last few years as blogging, internet marketing, and social media have grown. Read More

The feature - benefit is a good start, as is the "WIIFM" approach to satisfying clients' requirements. But if you really want to succeed in selling and retaining clients you should really help clients understand the impact you can have on their business and objectives. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

Business questions answered along with tips on getting quoted in the media, charging the right price and more. Includes questions from entrepreneurs and business owners. Read More

Considering mobile marketing in your business? These 7 reasons might compel you to give it strong consideration, it includes charts and graphs from 3rd party market research firms.

Read. Learn. Connect, and share your own experiences. Read More

The new healthcare law recently passed will affect even many small businesses in very significant ways. The law will be phased in gradually over the next several years but knowing the specific implementation can be extremely important in operating your business. This breakdown of the law by the National Federation of Independent Business gives details and a time line for implementation plus a lin Read More