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Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. Read More

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out over the past year. Here's the list of over 150 tips: Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

"... what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it." Read More

While most of us are preparing New Year resolutions and counting down to 2010, many marketers are thinking about the marketing channels to invest this coming year. Is social media part of your plan? If not, the four points below might sway your thinking. Read More

"Before Google, advertising was an art, in which Madison Avenue offered oblique advice on how to reach customers. After Google, it was a science—and all those witch doctors were suddenly a lot less relevant." Read More

This small business guide to online tools from Gerry Blackwell at Small Business Computing covers a variety of collaboration tools small entrepreneurs can take advantage of almost immediately. they run the gamut of high tech functions from video and audio to e-mail collaboration and all points in between. So make a New Year's resolution to test drive some of these new tools if you haven't done so Read More

Does your New Year's resolution include: re-do you web site? You need specific goals, a clear motive, and steps to follow along the way. Read More

Once you’ve decided to take your small business into the social media world it’s a good idea to brand yourself with a consistent web identity. Namechk is a free online service that will: "Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites." Read More

eCommerce call center expert discusses her own nightmare of an online shopping experience and explains how an FAQ page can save a sale and promote better customer service. Read More