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They say that sales is a numbers game. It’s not a numbers game; it is far too complex and too important to be boiled to something as simple as making more calls. But that doesn’t mean there isn’t a lot to be gained by looking at some metrics and making some judgments about where you might improve your sales efforts. It’s time to Quantify Yourself. Read More

Why you should enlist others to help you identify opportunities for change, By John Milgram, President, Aexcel Corporation | Even the best leaders develop blind spots—areas in which you do not see yourself or your organization’s situation realistically. These blind spots, or lack of awareness, could potentially cause great damage to your company and all the people who depend on it.
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juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Dave Kahle reviews the causes of our current fiscal fiasco and what we can do as individuals to make things better. Read More

Trident Layers took a stab at integrating traditional advertising with social media marketing in running a full page ad in USA Today & NYT featuring "actual" tweets of chewers. A beautiful disaster or another ad gone bad? Read More

FIND US ON FACEBOOK…FOLLOW US ON TWITTER These two statements seem to be everywhere; billboards, websites, emails, newsletters, even inserts with your restaurant bill. But there is always something missing, why should I be following you or become a fan. Businesses large and small have taken the mentality of “if we build it they will come”, which could explain why very few consumers follow or fa Read More

Blogging and Social Media Sitting in a Tree: K.I.S.S.I.N.G. | The purpose behind integrating your Blogging and your Social Media is to create a radical new opportunity to put yourself “out there” in front of your clients and prospects (1) to help them solve problems,and (2) position yourself as a potential solution provider, so that (3) when they have an itch they’ll remember that you provide the Read More

Besides networking, selling, and killing time, there are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. In my heart, I always thought it was the users who have made Twitter what it is today. Read More

Taco Bell has taken the leap into the diet food craze with their Drive-Thru Diet Menu. Believe the hype or is this just another ad gone bad? Read More

For the average small business owner, the changes to the search engine landscape mean that a few tweaks and extra steps are recommended to direct customers to your business. Here are a few SEO items to keep your eye on in 2010. Read More