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O.K., let's face it. You can't stay at your computer 24/7 even if your office happens to be in the living room or at the kitchen table. So how do you stay available for customers especially during the Holiday season when you're visiting family and friends. Smallbiztechnology.com has these tips for always staying connected and being able to respond to and serve your customers. Read More

As the experts say, if you don’t know where you’re going how will you know how to get there. The same is true for what you envisage for yourself, if you don’t have a clear mental picture of how you’d like your life to look next year, then how will you know what it should look like? To ensure your 2010 is truly exceptional, here are the top 10 things you can start doing now! Read More

Marketing strategist Ivana Taylor has these 10 tips for marketing in 2010 including some that probably should be second nature. (Start a blog, for example.) The ideas include social media but are not all online so some close attention to what is needed to target your customers directly is the key. Think about your business and probably more importantly your customers. Where are they? Who are they Read More

Starting a business is hard! You know it, I know it, and everyone else in this world knows it. But what you probably don’t realize is that it is really easy to screw up your business. Entrepreneurs have to a tendency to mess things up through stupid mistakes. So save yourself from being one of these foolish entrepreneurs by avoiding the following mistakes. Read More

2009 brought a world to its knees. Financial giants and normal folk were thrown into the swirling chaotic waters of economic turmoil. But chaos offers an exquisite opportunity for growth and discovery of new models of success. Read More

My two year old came up to me this morning. She leaned in with her little face, looked me in the eyes and whispered, “I love everything about you.”

It made me smile, because I have been saying this to her for many months now. Throughout her life, there are things I want her to learn and understand… Read More

If you’re using Twitter for your small business, knowing what effects your tweets have on your followers is invaluable. TweetEffect is a free service that will allow you to “find out which of your Twitter updates made people follow or leave you." Read More

Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

We’ve been talking about the coming of mobile marketing for a long time now. I remember talking about it when I was doing work for one of first PCS carriers, Aerial Communications (now owned by T-Mobile), back in 1995 of so.mobile version of blog

Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will riv Read More

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Read More