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For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

The power of music is immense. And it has been used and abused throughout history. Music gave Francis Coppola an Oscar. What can it do for you? Read More

One of my all time favourite bands is Pink Floyd. And two of their best songs just happen to be titled Time and Money. Read More

Today they have many choices and can be tough judges. You want to increase customer retention to them to keep buying your products or services. But identifying the best way is not always easy. One way is to see where you can save them time and here are tips.

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In qualifying, perhaps the more appropriate question is, If we can develop a business justified solution (meeting your financial and strategic hurdles), will you fight for the funding for this investment? Read More

By Neil Shorney

Stop for a second, and imagine what your job would have looked like 150 years ago. Before the telephone, email, internet, video conferencing and all the other tools we now take for granted, how would you have performed your job? People managed!

Without all these technologies, Read More

By Ann Smarty

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, Read More

Are you making this critical, but easy-to-fix mistake with your customers?

Your customers, the people you serve, are the most important part of your business. They are the reason you have a business! So if one of them makes the time to visit your place of business, how do you respond?
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My interview with Lisa Buben
"Ms. Ileane was one of the first bloggers I followed and I’ve learned a lot from her. I could not believe she still works full time and I really wanted to know, “How does she do it all and set the bar for us bloggers” I cannot keep up with her! She can master bloggin Read More

How the creative use of images and titles for blog posts, can help build a deeper connection with your audience. [Podcast] Read More