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The increasing noise in social media is getting louder and as that happens the value of the information decreases. What are some things we can do to filter out the noise and reap the benefits? Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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Each month, SmallBizTrends.com offers special giveaways to its valuable readers. February 2010 offer is: Enter now to win a free copy of Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney. Deadline is Midnight, PST, Wednesday, February 24, 2010. Read More

Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. This is accomplished first by possessing and developing the ten foundational success skills, and then by developing your own personal brand. Read More

Seth Godin exclusive interview on what it takes to be an entrepreneur in 2010, his views on social media & how to build a community. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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One of the biggest misconceptions is that all stress is bad. Think of a time you had a tough deadline to meet; adrenaline pumping, ultimate focus and your ability to work through got you there... Read More

Most entrepreneurs do extensive planning and research before starting a business. But, after they get everything up and running, they tend to fall back into a natural bias for action mode. Once your business has been launched, it doesn’t mean your days as a strategist are finished. In fact, they are just beginning. Read More

Finding new customers in new markets is a major element of any profitable business-growth strategy. However, many companies struggle with how to do it successfully, and as a result they keep mining the same markets and the same customers, even if neither are profitable anymore. Read More